How to Plan a Photo Shoot for Your Clothing Brand

My Girl Stories Phoato Shoot planned by Jasmine Diane in Kansas City featuring Antonia Martin, Esmeralda Lole and Angela Hayes.
Black girls taking a selfie in My Girl Stories graphic tees in Kansas City. Shot by Jasmine Diane

Planning a photo shoot for your clothing brand doesn’t have to be a pain. In fact, it’s an inspiring creative process. This blog post outlines how to plan a photo shoot from start to finish.

So…. if you’re new here you may be wondering what makes me qualified?

I recently executed a photo shoot for my t-shirt brand, My Girl Story, to have a brand photo shoot to elevate my brand visuals. The shoot took about 10 hours including prep time and image editing. This was my first time coordinating a photo shoot for my brand. Before this shoot, I only shared consumer's images in my tees and memes online, @mygirlstories.

Keep scrolling to read my step-by-step guide to planning a photo shoot for your clothing brand.

Step 1: Create Merchandise

You need merchandise on hand to shoot in. If you're working with a small budget, like I was, then reach out to people who already own your merchandise. If you're a new brand without any previous customers, then order select sizes for your models to wear during the photo shoot.


Step 2: Find Models

Most girls love to take pictures, myself included, so I decided to use my friends as models. You can look for local models on Instagram or via your network. Choose models based upon your brand message. My girls are diverse and have empowering stories and that's what My Girl Story is all about. If you're an athletic brand, look for local athletes with pretty faces. Don't be afraid to reach out via DM. It works.

Antonia Martin on @SaintGlow Wearing my girl stories black graphic tee and pink silk skirt with thigh high split in kansas city.
Designer Esmeralda Lole of Kyrie Eleison in Kansas City rocking her My Girl Stories graphic tee with red pants.

Step 3: Make a Mood Board

I chose to make mood board once I picked my models to give them an idea of what to wear. If you are hiring a stylist you should have a vision in mind prior to selecting models, to help the stylist pull clothes for the photo shoot. You can create a mood board using images from Pinterest then make them into a pdf to send out to everyone involved with your brand photo shoot.

My girl stories fall 2018 photo shoot mood board with street style images from Pinterest.

Step 4: Scout Locations

Scout locations that fit within your mood board. Here are a few things to consider when location scouting:

  • Parking for photo shoot participants

  • Traffic volume

  • Business hours (If shooting inside a local business that services patrons.)

How to Plan a Photo Shoot for Your Clothing Brand

Step 5: Find a Photographer

Now that you've got your visuals in place, it's time to look for a photographer to bring your vision to life. Search for photographers with aesthetics like yours and within budget. You want to work with someone who can see past your vision to create eye-catching images for your brand. Be picky.


Here are a few of my favorites:

Step 6: Set Photo Shoot Date

Choose a shoot date and time that works for everyone involved. You might find it beneficial to choose a date before picking models. I chose my models and a date then we decided on a time together.

Step 7: Execute Photo Shoot

Yay! The actual photo shoot date is the best. Make sure you are on time and have a few extra hands on duty. My assistant is always second in command then any volunteers that I need. You can use extra hands on set to take #bts photos, to create Instagram Stories, to go live on Instagram or Facebook, to help models change into different looks, to park the car, to hold lights, etc. Extra hands are always a good idea.

Amy and Jasmine Diane on set of the My Girl Stories Fall 2018 photo shoot.

Amy held it down.

Step 8: Edit Images

Now that the shoot is over, it's time to edit the images. Refer to your mood board for inspiration while editing or guiding your photographer.

Photoshop editing for my girl stories photo shoot.

Step 9: Create Plan for Image Sharing

It's finally time for the big reveal.... drum roll please. To keep the buzz going from your shoot, release images in small doses. Do not allow models to release pictures before you. Put the image rollout on a specific cadence to make your audience want to tune in.

Step 10: Share Images

You made it to the end. Whoo hoo! Now you can finally share your images. Use your images on social media, your website, email headers, business cards, etc.

Kansas City Tshirts
Esmeralda Lole of Kyrie Eleison and Tamra Wright of Made Alike Style
Alicia of Posh Boheme and Angela Haywood

I hope this post was helpful and inspired you to plan a photo shoot for your brand. You can do it. Leave any questions or comments for me below. Let’s chat!

Ps. Don't forget to follow me on Instagram and Twitter @thejasminediane! Peace.